About Us
Founder
Varun Singh Jethwant
My family has been in the perfume industry for
the last 20 years. I took some of my original
formulations to my professor at that time, he
said "Why don't you create your own B2C
brand?". I met Soumitra and we decided that
we wanted to create fragrances for the Indian
climate and body type, perfumes that last long
and have original scents, something novel.
Founder